Brand Identity Work
I help brands with aligned values tell their stories. ELABORATE HERE.
My personal travels, inherent curiosity and journalism work inform my storytelling ability. TKTK
See my select client work, and service offering below.
And of course, please get in touch if you are interested in working together.
Thread Caravan
About the Company: Thread Caravan is a boutique travel service company, offering international retreats with focus on region-specific craft processes. They are innovators in their field, and prioritize slow travel, relationship-building, and artisanal processes.
About Our Work: While the Thread Caravan vision is as true as when they started 10 years ago, the founder Caitlin wanted to bring fresh perspective to the project. Thread Caravan hired me for creative brand consultation. We outlined the brands core values and how best to share those with their community. I created copy for the website, using professional tone detailing their expertise, values, workshop overview, artisan exchange program, and sustainability practices. I also created copy introducing each of the specific trips. This tone was more playful and poetic, demonstrating the artistic nature of these experiences.
Grulani Mezcal
About the Company: Grulani is an artisanal mezcal brand based in Oaxaca, Mexico. Grulani produces distillates from 7 wild agave varietals, each requiring distinct care in the distillation process. They practice organic and low-impact production processes, true to the traditional artisanal methods of this region. Grulani’s unique business model puts the maestro mezcalero at the forefront, offering ownership of the business.
About Our Work: I supported Grulani in the copywriting and storytelling both on their website, and in formal business proposals. Together we created proposals to send to investor, ****.
Select Services
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